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IDC: BI(commerce intelligence) as shirt-sleeve as other technology
From;  Author:Stand originally
A IDC is newest report that is based on survey shows, in the rank of innovation of commercial intelligence software in country of area of these 4 main Asia-Pacific of Australia, Korea, India and China, no matter the platform manufacturer such as IBM and Microsoft is in product or flow innovation the respect takes dominant place. The company that this report discussed state of area of these 4 main Asia-Pacific is in the following respects are how the commercial intelligence with banner look upon (of BI) solution manufacturer: The innovation of the product (include product function, characteristic and price) , the innovation with flow (include business model, channel, partner and client support) .

IDC Australia and Ullrich Loeffler of manager of project of department of research of New Zealand software express: "IDC thinks innovation thinking consensus will have more important sense, producing change because of BI and as shirt-sleeve as other technology photograph, still undertaking expanding to new fractionize market meanwhile, to feel the intense self-identity to innovation translate into is opposite of BI adopt and actual market share, technical firm proves need to its can be offerred to the client can assure long-term and the relevant BI that commercial value can last solution. Technical firm proves need to its can be offerred to the client can assure long-term and the relevant BI that commercial value can last solution..

It is considering IBM and Microsoft in this market opposite qualifications and record of service is still shallow, platform manufacturer people in BI solution innovation respect obtains more to agree with this how many some are unexpected. However, the tall innovation rate of these manufacturers showed its can be worth existing brand price from other software child the market is outspread the BI to them in the solution. Have BI module and other technology binding, if the database reachs business application software (CRM and ERM) , this kind of method perhaps can facilitate with calling one of propeller with this kind of outspread brand. In addition, this kind of positive market point of view also makes the person associates to these manufacturers people the major investment that was aimed at innovation in the past. These investment include IBM to begin in the whole world at the beginning of 2006 " innovation is should " Microsoft of market activity; initiated in India in December 2006 " the sound of innovation " activity, and the Microsoft innovation center that builds in Asia-Pacific district each district (MIC) .

Although IBM and Microsoft had shown tall innovation is led, but this cannot reflect a firm people the BI market share that is based on income value in what have inside these countries. When income of treat of market, the firm that has pure BI background people, be like SAS Institute, Hyperion(Oracle) , Cognos(IBM) and Business Objects(SAP) , still be in lead position.

Ullrich still expresses: "These ' background of traditional and single professional work ' BI manufacturer is compared with those transnational corporation competitor, in self-identity sense respect is in ahull, because its lack product range and strong resource support. For all that, these BI manufacturers still very be good at improving its value position, suffer to more broad market numerous communicate its innovation concept. They develop a respect to having rich experience in BI product, partner concern also is expanding ceaselessly, the person that got main BI is used accordingly people favour, and this will make the referenced model that attracts someone else forethought to invest way. And this will make the referenced model that attracts someone else forethought to invest way..
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